Part 6 of 10
Hopefully you’re starting to have fun and understand a bit of this video editing process. After finishing part 6, you should have a good sense of satisfaction because the edit is going to come to life. With a solid music foundation, adding clips is where the story unfolds.
Starting the Edit
In reality, the edit was started a while back when we selected our footage. Semantics. I am not a fan of blank canvases, never have been. There’s always this subconscious fear of starting something. For whatever the reason, I’ve found that working on the beginning of piece nullifies that feeling. It might only be a single shot, but it does the trick for me. With this edit, since it’s so short, there’s really not a reason to begin where all great things start: the beginning.
Because this edit is moved by the video and especially the music, it’s important to find those cut points in the clips that seem to flow seamlessly together. Once you get it right, whether trimming, rolling, or cutting your way there, you’ll know you’ve got it when you watch back that portion of the video and the edit seems to melt away. That is it doesn’t stick out to you and feels natural.
Filling the Edit
As the edit continues, let the music dictate the pacing of the video. You’ll notice the shots early in the piece are longer because the music underneath is building. Once we hit the dramatic break in the middle of the video, things pick up musically and our shots shorten. The pace picks up. The coffee’s story continues as it brews. Music and footage eventually culminate to our final shot – a slow pour of milk into a latte – letting the viewer relax and enjoy the logo we’ll add later in part 8.
Tweaking the Edit
As you edit, don’t be afraid to try multiple clips in one spot. There’s also no need to remove a clip to add another. Add multiple clips by layering them one on top of the other and enabling/disabling them to see what feels best.
Oftentimes we as the editor also feel a shot could use some added motion. These added “camera moves” are easy to accomplish in post by keyframing motion. Zooms can be added by scaling footage. Pans left or right are done by shifting the position. And adding slight rotations can give boring shots a bit of interest.
The last touch we give our coffee promo is a bit on the cinematic side by dropping in a letterbox matte. This ensures all of our footage, which was shot at different aspects, will appear the same.